Masterminds are Still Misunderstood - Here are the Facts of Masterminds

What is a Mastermind?

Masterminds Are Still a Bit MisunderstoodMastermind groups for business owners become your secret weapon.

Being an entrepreneur can be exciting, fulfilling, and absolutely terrifying. There’s always a million and one things to do, your success (not to mention income) is entirely dependent on you, you’ve gone from a department full of coworkers to your beloved Pekinese, Petunia, and a potted fern named Fred. For many business owners, especially women, support systems are often few and far between. Are you hyperventilating yet?

Put down the paper sack.  You don’t have to go it alone. You can breathe easier (or just breathe) with the support of a handful of like-minded people ready to help solve your problems. It’s not too good to be true, it’s… a Mastermind!

Originally introduced in the 1930s by Napoleon Hill, a Mastermind group, or “alliance” as Hill dubbed them, gives credence to the old adage “two heads are better than one”. According to Hill,  “a mastermind alliance consists of two or more minds working actively together in perfect harmony toward a common definite objective.” That objective is a successful, thriving business for you and your fellow group members, not to mention a balanced and happy life.

So what can you expect in a mastermind?


In your mastermind group meetings you’ll be setting goals for yourself. You make a promise to get something done. Want to know what helps ensure you’ll keep your promises? Telling someone. No, not just Fred the fern. You tell other people – your mastermind group members. It’s much more difficult to break a “promise” to someone else than it is to yourself. Goals are practical, wonderful, and necessary. However, without accountability, they mean nothing.

A mastermind will help you create SMART goals, and will hold you accountable for reaching them.


If you have ever had coworkers, you know that discussing and sharing ideas is the best way to generate new ones. People just work better when they’ve got someone to bounce thoughts off of. But now, it’s just you and Petunia. Sure she’s adorable, but she doesn’t provide much in the way of genius marketing or accounting suggestions.

How about 4 or 5 other women who can approach a problem with fresh eyes and provide creative solutions to your issue? Yep, that’s a mastermind.


Entrepreneur life (especially  solopreneurship) can be an incredibly lonely road. Hopefully your family and friends are supportive, but unless they’ve been where you are, unless they’ve carried the responsibility of a business on their shoulders, it may be difficult for them to provide the type of support that you need.

A mastermind group gives you access to women that are either going through the same things as you, or have experienced them in the past.

Helping Others

Sure it’s wonderful to receive. But nothing makes you feel like more of a rock star than solving other people’s problems. You’ve got quite a few nuggets of brilliance to share with the others. Don’t hoard your brilliance by working in a silo, share it with other women that can benefit from your experience and insight.

Mastermind groups can help you take your business and your life to the next level. If you’re convinced, stay tuned for how to pick the perfect mastermind group. If you aren’t convinced that you need a mastermind group just yet, sit Petunia down and ask her opinion.

Laura Hess

Laura is a passionate advocate for women in business. She's worked with thousands of women to grow themselves and their businesses. She is a published author and has co-authored 2 Consumer's Guides - one for Coaching and one for Mastermind Groups (both available on this site at no cost). The foundation of her work is rooting in the belief that, with the right tools and support, women can be and do anything. Laura is a partner at PUSH the Envelope™ Masterminds and Coaching, founded in 1994.

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